TRESemmé Is Official Hair Care Sponsor of NYFW for 17th Consecutive Year

TRESemmé will serve as the official hair care sponsor of the New York Fashion Week for the 17th consecutive year. 

 

The fall/winter 2024 season will include new product launches from the Keratin Smooth Weightless Collection, collaborations with designers and singer Becky G and more. 

TRESemmé is arming stylists backstage at this season's biggest shows with the updated Keratin Smooth Weightless Collection, enabling the styling of lightweight, sleek locks, the brand says. In celebration of the collection's 10th anniversary, the brand has refreshed its line for all hair types. 

 

Four new weightless stylers will bring salon quality innovation to mass haircare products, including the Silky Shine Spray. New products include the Silk Serum, Heat Protection Spray and Shampoo and Conditioner. With heat-resistant qualities and 24-hour frizz protection, these innovative products help create smooth styles and blowouts, while also prioritizing hair's healthy look and feel, per the brand. From sprays to creams to mousse, the keratin-infused, oil-free formulas offer a lightweight, salon-shine finish that can be easily replicated at home, the brand says.

 

“We are thrilled to be debuting such an impressive line right in time for New York Fashion Week that delivers both high shine and smoothness,” said Jessica Grigoriou, head of beauty marketing and hair care, Unilever NA. “TRESemmé is all about creating products that make everyone feel runway-ready, whether they're strutting down the catwalk or simply walking down the street. With the Keratin Smooth Weightless line, we can provide this season's designers with even more transformative looks that connect them to fashion and beauty lovers around the world.” 

In addition to designers like Christian Siriano, Jason Wu, Christian Cowan, LaQuan Smith and Batsheva, TRESemmé is partnering with David and Phillipe Blond for a show on Feb. 10 at RXR's Starrett-Lehigh Building. Five avant-garde hairstyles created by Celebrity and TRESemmé Hairstylist Lacy Redway will honor past and present Latino cultural icons. These looks will complement the creative fashion for which the Blonds are known. 

 

To see highlights from New York Fashion Week, visit tresemme.com or follow along live with @tresemme on TikTok, Instagram, Facebook and X. The TRESemmé Keratin Smooth Weightless Collection is now available for purchase at food, drug, and mass market retailers nationwide for $5.99 – $9.99.

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